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Nawaal Mohiuddin

Buy, Buy, Birdie: Twitter’s New Cash Cow

By | Web

Tweet, tweeting, Twitter. What used to be a bird’s chirp was added to the Oxford Dictionary last year in reference to the social media site, which began making large strides in 140 characters or less. Now the company is looking to expand as it continues to put work into its commerce branch which we saw a peek of last year. Since hiring Nathan Hubbard, the former Ticketmaster Chief Executive, Twitter has launched campaigns in partnership with Starbucks, American Express, and has recently added Amazon to its belt.

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